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Projected spending on professional, educational and training materials and services will grow at a compound annual rate of 7.7 percent from 1999 to 2004, reaching $47.5 billion in 2004.
Spending on professional, educational and training materials and services rose 5.6 percent to $32.8 billion in 1999, driven primarily by increased spending in the college and professional markets, which grew 8.3 percent and 6.8 percent, respectively. Spending on professional, educational and training materials and services advanced at a compound annual rate of 7.3 percent from 1994 to 1999, fueled by robust spending across all four segments, particularly in the elhi and training markets, which grew at compound annual rates of 9.8 percent and 8.6 percent, respectively.
Source: Veronis Suhler Communications Industry Forecast


Spending on professional and educational publishing totaled $32.7 billion in 1998, up 6.3 percent over 1997.
Professional and educational publishing consists of professional books and other professional information, including newsletters, journals, looseleaf services, and electronic information; educational books, including elementary, secondary school, and college textbooks and related material; and employee training through outside vendors.

Elhi textbook spending was the fastest-growing category with a 10.5 percent advance, fueled by price hikes and a continuing buildup in unit sales. College textbook spending rose by 8.2 percent, helped by expanding enrollment and increased unit purchases per student. Professional publishing and information spending was up 5.9 percent, an improvement compared with the last two years. Growth was boosted by double-digit gains in spending on electronic databases and by a rebound in several of the print categories. Training expenditures grew 5.2 percent, representing a slowdown compared with the large increases of the last two years. The focus of spending on training has shifted from large companies, which had ramped up their training expenditures in prior years, to smaller companies. Companies also outsourced more of their training expenses, a consequence of the corporate restructuring that occurred in the early part of the decade.

Over the forecast period, strong advances in electronic databases and improvement in the print categories will drive spending on professional publishing and information. Growth will average 6.2 percent compounded annually, up from the 5.8 percent annual rise of the last five years.
Source: Veronis Suhler Communications Industry Forecast


Revenues of professional and educational publishers rose 6.3 percent in 1997, as a result of a number of offsetting trends. Training company revenues rose by 21.7 percent and adult/education distance learning companies posted a 20.4 percent advance.
A strong educational publishing market was somewhat offset by lackluster growth in professional publishing and information in 1997. The elhi market was propelled by adoptions in each of the leading adoption states, while the college market was boosted by increased unit purchases of textbooks per student and rising part-time enrollment. In the professional market, libraries reduced their spending on technical and scientific journals. Spending on legal information in print formats was flat, and the health science category experienced sluggish spending on journals, text, and practitioner books. These lackluster results offset double-digit increases in spending on electronic databases. Revenues of publicly reporting professional and educational information companies rose 6.3 percent in 1997. Training revenues, by contrast, were up 21.7 percent as the transformation of the workplace created increasing demands for skilled workers. Companies are increasingly using outside vendors for their training needs, and individuals are undergoing training in order to enhance their earnings potential.
Source: Veronis Suhler Stevenson Communications Industry Report


Spending for professional and educational publishing projected to increase at a 7.4.compound annual rate, rising from $30.6 billion in 1997 to $43.7 billion in 2002.
Professional publishing and information spending will expand at a 5.8 percent compound annual rate as a result of a stable journal market and an expanding market for electronic databases. Further increases in school spending, boosted by growing tax receipts and rising enrollment, will boost elhi textbook spending, however there will be less bunching of adoptions among major adoption states so spending will rise by 5.1 percent compounded annually, down from the double-digit gain of 1997. College textbook sales are anticipated to rise at a 6.1 percent compound rate up from the 5.1 percent annual rate of the last five years due to rising enrollments, an increased number of books assigned and decreased competition from used books. Training expenditures are expected to rise at a 9.3 percent compound annual rate as the need for skilled workers continues to accelerate over the forecast period while labor force growth will remain low.
Source: Veronis Suhler Stevenson Communications Industry Report

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