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The consumer book market is one of the most unpredictable of all media segments. Although publishers can forecast fairly well how sales of backlist titles, will sell annually, it is difficult to predict what the consumer reaction will be toward new, frontlist titles. As with theatrical films and recorded music, an unexpected bestseller or two can have a major positive impact on a publisher's bottom line, while the flop of a couple of releases can result in a poor year for the industry.

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