| About Veronis Suhler |
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| Forecast Summary |
| Communications Industry Spending and Nominal GDP Growth, 1998-2007* |
| Growth of U.S. Communications Industry Spending |
| Top 15 Economic Sectors Ranked by Dollar Sales |
| Top 15 Economic Sectors Ranked by Five-Year Growth |
| Advertiser, Marketing Services and Specialty Media, and End-User Spending |
| Growth of Advertiser, Marketing Services and Specialty Media, and End-User Spending |
| Time Spent With Media |
| Shares of Advertiser, Marketing Services and Specialty Media, and End-User Spending |
| Consumer Spending Per Person Per Year |
| Growth of Consumer Spending Per Person Per Year |
| Hours Per Person Per Year Using Consumer Media |
| Changes in Hours Per Person Per Year Using Consumer Media |
| Hours Per Person Per Year Using Consumer Media, by Media Type |
| Changes in Hours Per Person Per Year Using Consumer Media, by Media Type |
| Shares in Hours Per Person Per Year Using Consumer Media, by Media Type |
| Communications Industry Spending |
| Growth of Communications Industry Spending |
| Communications Industry Segments Ranked by Five-Year Growth |
| Communications Industry Segments Ranked by Size |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Veronis Suhler Communications Industry Forecast |
| Back to Top |
| 1. Communications in the U.S. Economy |
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| Top-15 Economic Sectors Ranked by Five-Year Growth |
| Top-15 Economic Sectors Ranked by Dollar Sales |
| Gross Economic Product |
| Real Gross Economic Product |
| Annual Growth of GDP and GDP Deflator |
| Annual Growth in Real GDP Components |
| Annual Growth in Real Personal Comsumption Components |
| Annual Growth in Real Gross Private Domestic Investment Components |
| Growth of GDP and Inflation |
| 2002 Communications Industry Forecast Compared with Annual Growth |
| Back to Top |
| 2. Advertising, Marketing Services and Specialty Media |
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| Summary |
| Growth of U.S. Spending on Advertising, Marketing Services and Specialty Media |
| 2002 Communications Industry Forecast Compared with Annual Growth |
| Advertising, Marketing Services and Specialty Media Spending and Nominal GDP Growth, 1998-2007 |
| Growth of Advertising, Marketing Services and Specialty Media Spending |
| Shares of Advertising, Marketing Services and Specialty Media Spending |
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| Advertising |
| Advertising Spending |
| Growth of Advertising Spending |
| Local and National Yellow Pages Advertising |
| Growth of Local and National Yellow Pages Advertising |
| Yellow Pages Advertising by Publisher |
| Growth of Yellow Pages Advertising by Publisher |
| Top-10 Outdoor Advertising Categories |
| Electronic and Print/Outdoor Advertising Spending |
| Growth of Electronic and Print/Outdoor Advertising Spending |
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| Marketing Services and Specialty Media |
| Marketing Services and Specialty Media Spending |
| Growth of Marketing Services and Specialty Media Spending |
| Consumer Promotion Spending |
| Growth of Consumer Promotion Spending |
| Business-to-Business Promotion Spending |
| Growth of Business-to-Business Promotion Spending |
| Direct-Marketing Spending |
| Sponsorship Spending, by Category |
| Top Five Sponsors |
| Back to Top |
| 3. End-User Spending on Communications |
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| Summary |
| Growth of U.S. Consumer and Institutional End-User Spending |
| Total End-User Spending on Communications |
| Growth of Total End-User Spending on Communications |
| Shares of Total End-User Spending on Communications |
| 2002 Communications Industry Forecast Compared with Actual Growth |
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| Consumer End-User Spending |
| Consumer Spending on Communications |
| Growth of Consumer Spending on Communications |
| Shares of Consumer Spending on Communications |
| Hours Per Person Per Year Using Consumer Media |
| Changes in Hours Per Person Per Year Using Consumer Media |
| Time Spent With Media |
| Shares of Hours Per Person Per Year Using Consumer Media |
| Consumer Spending Per Person Per Year |
| Growth of Consumer Spending Per Person Per Year |
| Shares of Consumer Spending Per Person Per Year |
| Consumer Spending Per Person Per Hour |
| Growth of Consumer Spending Per Person Per Hour |
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| Institutional End-User Spending |
| Institutional End-User Spending on Communications |
| Growth of Institutional End-User Spending on Communications |
| Shares of Institutional End-User Spending on Communications |
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| 4. Broadcast Television |
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| Summary |
| Broadcast Television Advertising Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Broadcast Television Spending |
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| Television Networks |
| Network Prime-Time Audience Share vs. Multichannel TV Household Penetration |
| Television Sets |
| Household Hours of Television Viewing |
| Impact of Additional Channels, 2002 |
| U.S. Population |
| Prime-Time Network Ratings |
| UPN and WB ratings |
| Network Prime-Time Television Viewing |
| Top Product Category Spending Growth |
| Secondary Product Category Spending Growth |
| Network Television Advertising Spending and Nominal GDP Growth, 1998-2007 |
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| Television Stations |
| Advertising Growth in Presidential Election Years |
| Television Station Advertising Growth in Even-Numbered Years vs. Odd-Numbered Years |
| Television Station Advertising Growth in Even-Numbered Years |
| Prime-Time Ratings |
| Prime-Time Audience Shares |
| Total-Day Ratings |
| Shares of Total-Day Television Viewing |
| Top-15 National Spot Television Advertising Categories |
| Television Station Advertising Spending and Nominal GDP Growth, 1998-2007 |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Television Advertising Expenditures |
| Growth of Television Advertising Expenditures |
| Back to Top |
| 5. Cable & Satellite Television |
| Total Cable & Satellite Television Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S.Spending on Cable & Satellite Television |
| Multichannel Subscriptions |
| Growth of Multichannel Subscriptions |
| Multichannel Penetration of TV Households |
| Homes Passed by Cable and Incidence of Subscription |
| Household Spending on Basic Cable & Satellite Television |
| Growth of Household Spending on Basic Cable & Satellite Television |
| Household Spending on Premium Cable and Satellite Television |
| Growth of Household Spending on Premium Cable and Satellite Television |
| Pay-Per-View: Cable Universe |
| Growth of Pay-Per-View: Cable Universe |
| Pay-Per-View: Satellite Universe |
| Growth of Pay-Per-View: Satellite Universe/font> |
| The Overall Pay-Per- View Market |
| Prime-Time Ratings |
| Prime-Time Audience Shares |
| Total-Day Ratings |
| Shares of Total-Day Television Viewing |
| Cable & Satellite Television Advertising |
| Growth of Cable & Satellite Television Advertising |
| Top-10 National Cable Advertisers Advertisers |
| Top-10 National Cable Advertisers Advertisers, Oct. 2000 to Sept. 2002 |
| Top-Seven Cable Operators, November 2000 |
| Spending by Operators and Advertiser on Basic Network and Premium Channels |
| Growth of Spending by Operators and Advertiser on Basic Network and Premium Channels |
| Household and Advertiser Spending by Operators and Advertisers on Basic Network and Premium Channels |
| Growth of Household and Advertiser Spending by Operators and Advertisers on Basic Network and Premium Channels |
| 2000 Communications Industry Forecast Compared With Actual Growth |
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| Back to Top |
| 6. Radio Broadcasting |
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| Total Radio Advertising Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Radio |
| Compound Annual Growth in Local and National Spot Advertising, 1996-2002 |
| Shares of Local Advertising |
| Number of Stations Owned by the Top-10 Groups |
| Index of Radio Listening |
| Changes in Radio Listening |
| Shares of Radio Listening |
| Listeners in the Average Quarter-Hour |
| Number of Radio Stations, by Format |
| Distribution of Radio Station Programming, by Format |
| Format Gainers and Losers, 1996-2002 |
| Radio Advertising Expenditures |
| Growth of Radio Advertising Expenditures |
| Shares of Radio Advertising Expenditures |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Back to Top |
| 7. Entertainment |
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| Summary |
| Total Entertainment Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Entertainment |
| Total Entertainment Spending |
| Growth of Total Entertainment Spending |
| Shares of Total Entertainment Spending |
| 2002 Communications Industry Forecast Compared With Actual Growth |
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| Filmed Entertainment |
| Top-13 Titles Versus Other Releases |
| Top Box-Office Titles Grossing Over $100 Million in 2002 |
| Leading Distributors of Top-50 Films, 2002 |
| Number of Screens |
| Growth in the Number of Screens |
| Box-Office Admissions, Average Prices and Total Spending |
| Growth of Box-Office Admissions, Average Prices and Total Spending |
| VCR Households |
| Growth of VCR Households |
| Top-25 2002 Rentals |
| Top-25 2002 Sell-Through Titles |
| Home Video Cassette Spending |
| Growth of Home Video Cassette Spending |
| Home Video DVD Spending |
| The Home Video Market |
| Growth of Home Video DVD Spending |
| Growth of the Home Video Market |
| Expenditures, by Outlet, on Filmed-Entertainment Programs |
| Growth of Expenditures, by Outlet, on Filmed-Entertainment Programs |
| Shares of Expenditures, by Outlet, on Filmed-Entertainment Programs |
| Total Spending on Filmed Entertainment |
| Growth of Total Spending on Filmed Entertainment |
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| Recorded Music |
| Recorded-Music Expenditures, by Format |
| Changes in Recorded-Music Expenditures, by Format |
| Top-10-Selling Albums in 2002 |
| Average Prices of Recorded Music, by Format |
| Changes in Average Prices of Recorded Music, by Format |
| Net Unit Shipments of Recorded Music, by Format |
| Changes in Net Unit Shipments of Recorded Music, by Format |
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| Interactive Entertainment |
| The Video-Game Console Market |
| Top-10 Video-Game Software Titles of 2002 |
| The Video-Game Console Software Market |
| Growth of the Video-Game Console Software Market |
| The PC Entertainment Software Market |
| Growth of the PC Entertainment Software Market |
| Top-10 Entertainment Software Titles of 2002 |
| Interactive Entertainment Spending |
| Growth of Interactive Entertainment Spending |
| Back to Top |
| 8. Consumer Internet |
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| Consumer Internet Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Consumer Internet Spending |
| Internet Households and Household Penetration |
| Consumer Internet Access Spending |
| Growth of Consumer Internet Access Spending |
| Consumer Internet Retail Spending |
| Growth of Consumer Internet Retail Spending |
| Domestic Business-to-Business E-Commerce |
| Age Breakdown of Internet Users |
| Advertising Growth by Quarter, 2000-2002 |
| Advertising by Type, Quarter to Quarter, 2002 |
| Share of Advertising by Type, Quarter to Quarter, 2002 |
| Top-10 Web Advertisers, 2002 |
| Advertising Spending Concentration, 2002 |
| Top-10 Web Advertising Categories,2002 |
| The Consumer Internet Market |
| Growth of the Consumer Internet Market |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Back to Top |
| 9. Newspaper Publishing |
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| Summary |
| Total Newspaper Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Newspapers |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Total U.S. Spending on Newspapers |
| Growth of Total U.S. Spending on Newspapers |
| Advertising and Circulation Spending on U.S. Newspapers |
| Growth of Advertising and Circulation Spending on U.S. Newspapers |
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| Daily Newspapers |
| Retail Newspaper Advertising Expenditures, by Category |
| Changes in Retail Newspaper Advertising Expenditures, by Category |
| Jobs Added in U.S. |
| Classified Advertising, by Category |
| Growth of Classified Advertising, by Category |
| National Advertising, by Leading Categories |
| Growth of National Advertising, by Leading Categories |
| Number of U.S. Daily Newspapers |
| Changes in the Number of U.S. Daily Newspapers |
| Aggregate Circulation of U.S. Daily Newspapers |
| Changes in Aggregate Circulation of U.S. Daily Newspapers |
| Percentage of Population Reading Newspapers, by Age Group |
| Percentage of Adult Population Reading Newspapers |
| Adult Population, by Age Group |
| Joint Operating Agreements |
| Newsprint Prices: Annual Averages |
| Average Newspaper Prices |
| Growth of Average Newspaper Prices |
| Growth of Prices and Aggregate Circulation |
| Daily Newspaper Spending, by Source |
| Growth of Daily Newspaper Spending, by Source |
| Shares of Daily Newspaper Spending, by Source |
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| Weekly Newspapers |
| Circulation and Advertising in Alternative Newsweeklies |
| Growth of Circulation and Advertising in Alternative Newsweeklies |
| Shares of Aggregate Weekly Newspaper Circulation |
| Aggregate Circulation of Weekly Newspapers |
| Growth of Aggregate Circulation of Weekly Newspapers |
| U.S. Spending on Weekly Newspapers |
| Growth of U.S. Spending on Weekly Newspapers |
| Back to Top |
| 10. Consumer Book Publishing |
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| Consumer Book Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Consumer Books |
| Online Book Sales |
| Growth of Online Book Sales |
| Number of Books Selling Over 100,000 Copies |
| Top-10 Hardcover Adult Fiction Trade Books, 2002 |
| Top-10 Hardcover Adult Nonfiction Trade Books, 2002 |
| Top-10 Adult Trade Paperbacks, 2002 |
| Top-10 Hardcover Juvenile Trade Books, 2002 |
| Top-10 Paperback Juvenile Trade Books, 2002 |
| Trade Book Net Unit Shipments |
| Growth of Trade Book Net Unit Shipments |
| Average Trade Book Prices |
| Growth of Average Trade Book Prices |
| Consumer Spending on Trade Books |
| Growth of Consumer Spending on Trade Books |
| Top-10 Mass-Market Paperbacks, 2002 |
| Net Unit Shipments of Consumer Books |
| Growth of Net Unit Shipments of Consumer Books |
| Shares of Net Unit Shipments of Consumer Books |
| Average End-User Prices of Consumer Books |
| Growth of Average End-User Prices of Consumer Books |
| End-User Spending on Consumer Books |
| Growth of End-User Spending on Consumer Books |
| Shares of End-User Spending on Consumer Books |
| 2002 Communications Industry Forecast Compared With Actual Growth |
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| Back to Top |
| 11. Consumer Magazine Publishing |
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| Consumer Magazine Advertising Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Consumer Magazines |
| New Magazine Launches in the U.S. |
| Consumer Magazine Advertising |
| Dot-Com Advertising, by Category |
| Consumer Magazine Advertising Spending, by Top-12 Categories |
| Advertising Spending on Consumer Magazines and Network Television |
| Advertising in General- and Special-Interest Magazines |
| Advertising in Major General-Interest Magazine Categories |
| Growth of Advertising in Major General-Interest Magazine Categories |
| Advertising in Major Special-Interest Magazine Categories |
| Growth of Advertising in Major Special-Interest Magazine Categories |
| Adult Population, by Age Group |
| Consumer Magazine Circulation: Price, Volume and Spending |
| Growth of Consumer Magazine Circulation: Price, Volume and Spending |
| Per-Issue Unit Circulation of Consumer Magazines |
| Changes in Per-Issue Unit Circulation of Consumer Magazines |
| Shares of Consumer Magazine Per-Issue Unit Circulation |
| Average Single-Copy and Annual Subscription Prices |
| Growth of Average Single-Copy and Annual Subscription Prices |
| Average Price Per Copy, Average Issue Circulation and Circulation Spending of General- and Special-Interest Magazines |
| Growth of Average Price Per Copy, Average Issue Circulation and Circulation Spending of General- and Special-Interest Magazines |
| Spending on Consumer Magazines |
| Growth of Spending on Consumer Magazines |
| Shares of Consumer Magazine Spending |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Back to Top |
| 12. Business-to-Business Communications |
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| Summary |
| Growth of U.S. Spending on Business-to-Business Communications |
| Business-to-Business Communications Spending |
| Business-to-Business Communications Spending and Nominal GDP Growth, 1998-2007 |
| Growth of Business-to-Business Communications Spending |
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| Business-to-Business Magazines |
| Comparative Growth Rates: Corporate Profits and Business-to-Business Magazine Advertising |
| Spending on Business-to-Business Magazines |
| Growth of Spending on Business-to-Business Magazines |
| Shares of Business-to-Business Magazine Advertising |
| Business-to-Business Magazine Advertising by Industry |
| Growth in Business-to-Business Magazine Advertising by Industry |
| 2002 Dot-Com Spending in Business-to-Business Publications |
| Unit Circulation of the Top-15 Business-to-Business Magazine Categories |
| Growth of Unit Circulation of the Top-15 Business-to-Business Magazine Categories |
| Distribution of Unit Circulation of the Top-15 Business-to-Business Magazine Categories |
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| Trade Shows and Exhibitions |
| The Trade Show and Exhibition Market |
| Growth of the Trade Show and Exhibition Market |
| Trade Show Professional Attendance |
| 2002 Communications Industry Forecast Compared With Actual Growth |
| Back to Top |
| 13. Professional, Educational and Training Media |
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| Summary |
| Growth of Spending on Professional, Educational and Training Media |
| Spending on Professional, Educational and Training Media and Nominal GDP Growth, 1998-2007 |
| Spending on Professional, Educational and Training Media |
| Growth of Spending on Professional, Educational and Training Media |
| 2002 Communications Industry Forecast Compared With Actual Growth |
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| Professional Publishing and Services |
| Number of Graduate School Majors, by Professional Discipline |
| Growth in the Number of Graduate School Majors, by Professional Discipline |
| Number of Practicing Professionals |
| Growth in the Number of Practicing Professionals |
| Spending on Legal and Regulatory Publishing and Services |
| Growth of Spending on Legal and Regulatory Publishing and Services |
| Spending on Scientific and Technical Publishing and Services |
| Growth of Spending on Scientific and Technical Publishing and Services |
| Spending on Health Science Publishing and Services |
| Growth of Spending on Health Science Publishing and Services |
| Spending on Professional Publishing and Services |
| Growth of Spending on Professional Publishing and Services |
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| Elhi Instructional Materials |
| Elementary and Secondary School Fall Enrollment |
| Growth of Elementary and Secondary School Fall Enrollment |
| State Instructional Materials Aid in Largest Markets |
| Computers in the Elhi Market |
| Elhi Instructional Materials Market |
| Growth of Elhi Instructional Materials Market |
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| College Instructional Materials |
| College Enrollment |
| Growth of College Enrollment |
| Internet Access by College Location |
| College Distance Learning Programs |
| College Instructional Materials Market |
| Growth of College Instructional Materials Market |
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| Outsourced Corporate Training Materials and Services |
| Spending on Outsourced Training Materials and Services |
| Growth of Spending on Outsourced Training Materials and Services |
| Training Delivery Breakdown, 2002 |
| Training Types Used by Public/Private Organizations |
| Outsourced Training Expenditures, by Category, 2002 |
| Back to Top |
| 14. Business Information Services |
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| Business Information Services Spending and Nominal GDP Growth, 1998-2007 |
| Growth of U.S. Spending on Business Information Services |
| Spending on Business Information Services, by Category |
| Growth of Spending on Business Information Services, by Category |
| Shares of Spending on Business Information Services, by Category |
| Spending on Business Information Services, by User Industry |
| Growth of Spending on Business Information Services, by User Industry |
| Shares of Spending on Business Information Services, by User Industry |
| Spending on Business Information Services, by User Industry |
| Growth of Spending on Business Information Services, by User Industry |
| Shares of Spending on Business Information Services, by User Industry |
| Business Information Services Map |
| 2002 Communications Industry Forecast Compared With Actual Growth |
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| * Graphs appear in italics. |
