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2003 Communications Industry Forecast Summary of Contents

* Graphs appear in italics.

Click on any of the links below to explore specific data points.

  1. Communications in the U.S. Economy
  2. Advertising, Marketing Services and Specialty Media
  3. End-User Spending on Communications
  4. Broadcast Television
  5. Cable & Satellite Television
  6. Radio Broadcasting
  7. Entertainment
  8. Consumer Internet
  9. Newspaper Publishing
  10. Consumer Book Publishing
  11. Consumer Magazine Publishing
  12. Business-to-Business Communications
  13. Professional, Educational and Training Media
  14. Business Information Services

About Veronis Suhler
 
Forecast Summary
Communications Industry Spending and Nominal GDP Growth, 1998-2007*
Growth of U.S. Communications Industry Spending
Top 15 Economic Sectors Ranked by Dollar Sales
Top 15 Economic Sectors Ranked by Five-Year Growth
Advertiser, Marketing Services and Specialty Media, and End-User Spending
Growth of Advertiser, Marketing Services and Specialty Media, and End-User Spending
Time Spent With Media
Shares of Advertiser, Marketing Services and Specialty Media, and End-User Spending
Consumer Spending Per Person Per Year
Growth of Consumer Spending Per Person Per Year
Hours Per Person Per Year Using Consumer Media
Changes in Hours Per Person Per Year Using Consumer Media
Hours Per Person Per Year Using Consumer Media, by Media Type
Changes in Hours Per Person Per Year Using Consumer Media, by Media Type
Shares in Hours Per Person Per Year Using Consumer Media, by Media Type
Communications Industry Spending
Growth of Communications Industry Spending
Communications Industry Segments Ranked by Five-Year Growth
Communications Industry Segments Ranked by Size
2002 Communications Industry Forecast Compared With Actual Growth
Veronis Suhler Communications Industry Forecast
 Back to Top
1.  Communications in the U.S. Economy
 
Top-15 Economic Sectors Ranked by Five-Year Growth
Top-15 Economic Sectors Ranked by Dollar Sales
Gross Economic Product
Real Gross Economic Product
Annual Growth of GDP and GDP Deflator
Annual Growth in Real GDP Components
Annual Growth in Real Personal Comsumption Components
Annual Growth in Real Gross Private Domestic Investment Components
Growth of GDP and Inflation
2002 Communications Industry Forecast Compared with Annual Growth
 Back to Top
2.  Advertising, Marketing Services and Specialty Media
 
Summary
Growth of U.S. Spending on Advertising, Marketing Services and Specialty Media
2002 Communications Industry Forecast Compared with Annual Growth
Advertising, Marketing Services and Specialty Media Spending and Nominal GDP Growth, 1998-2007
Growth of Advertising, Marketing Services and Specialty Media Spending
Shares of Advertising, Marketing Services and Specialty Media Spending
 
Advertising
Advertising Spending
Growth of Advertising Spending
Local and National Yellow Pages Advertising
Growth of Local and National Yellow Pages Advertising
Yellow Pages Advertising by Publisher
Growth of Yellow Pages Advertising by Publisher
Top-10 Outdoor Advertising Categories
Electronic and Print/Outdoor Advertising Spending
Growth of Electronic and Print/Outdoor Advertising Spending
 
Marketing Services and Specialty Media
Marketing Services and Specialty Media Spending
Growth of Marketing Services and Specialty Media Spending
Consumer Promotion Spending
Growth of Consumer Promotion Spending
Business-to-Business Promotion Spending
Growth of Business-to-Business Promotion Spending
Direct-Marketing Spending
Sponsorship Spending, by Category
Top Five Sponsors
 Back to Top
3.  End-User Spending on Communications
 
Summary
Growth of U.S. Consumer and Institutional End-User Spending
Total End-User Spending on Communications
Growth of Total End-User Spending on Communications
Shares of Total End-User Spending on Communications
2002 Communications Industry Forecast Compared with Actual Growth
 
Consumer End-User Spending
Consumer Spending on Communications
Growth of Consumer Spending on Communications
Shares of Consumer Spending on Communications
Hours Per Person Per Year Using Consumer Media
Changes in Hours Per Person Per Year Using Consumer Media
Time Spent With Media
Shares of Hours Per Person Per Year Using Consumer Media
Consumer Spending Per Person Per Year
Growth of Consumer Spending Per Person Per Year
Shares of Consumer Spending Per Person Per Year
Consumer Spending Per Person Per Hour
Growth of Consumer Spending Per Person Per Hour
 
Institutional End-User Spending
Institutional End-User Spending on Communications
Growth of Institutional End-User Spending on Communications
Shares of Institutional End-User Spending on Communications

Back to Top

 
4.  Broadcast Television
 
Summary
Broadcast Television Advertising Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Broadcast Television Spending
 
Television Networks
Network Prime-Time Audience Share vs. Multichannel TV Household Penetration
Television Sets
Household Hours of Television Viewing
Impact of Additional Channels, 2002
U.S. Population
Prime-Time Network Ratings
UPN and WB ratings
Network Prime-Time Television Viewing
Top Product Category Spending Growth
Secondary Product Category Spending Growth
Network Television Advertising Spending and Nominal GDP Growth, 1998-2007
 
Television Stations
Advertising Growth in Presidential Election Years
Television Station Advertising Growth in Even-Numbered Years vs. Odd-Numbered Years
Television Station Advertising Growth in Even-Numbered Years
Prime-Time Ratings
Prime-Time Audience Shares
Total-Day Ratings
Shares of Total-Day Television Viewing
Top-15 National Spot Television Advertising Categories
Television Station Advertising Spending and Nominal GDP Growth, 1998-2007
2002 Communications Industry Forecast Compared With Actual Growth
Television Advertising Expenditures
Growth of Television Advertising Expenditures
 Back to Top
5.  Cable & Satellite Television
Total Cable & Satellite Television Spending and Nominal GDP Growth, 1998-2007
Growth of U.S.Spending on Cable & Satellite Television
Multichannel Subscriptions
Growth of Multichannel Subscriptions
Multichannel Penetration of TV Households
Homes Passed by Cable and Incidence of Subscription
Household Spending on Basic Cable & Satellite Television
Growth of Household Spending on Basic Cable & Satellite Television
Household Spending on Premium Cable and Satellite Television
Growth of Household Spending on Premium Cable and Satellite Television
Pay-Per-View: Cable Universe
Growth of Pay-Per-View: Cable Universe
Pay-Per-View: Satellite Universe
Growth of Pay-Per-View: Satellite Universe/font>
The Overall Pay-Per- View Market
Prime-Time Ratings
Prime-Time Audience Shares
Total-Day Ratings
Shares of Total-Day Television Viewing
Cable & Satellite Television Advertising
Growth of Cable & Satellite Television Advertising
Top-10 National Cable Advertisers Advertisers
Top-10 National Cable Advertisers Advertisers, Oct. 2000 to Sept. 2002
Top-Seven Cable Operators, November 2000
Spending by Operators and Advertiser on Basic Network and Premium Channels
Growth of Spending by Operators and Advertiser on Basic Network and Premium Channels
Household and Advertiser Spending by Operators and Advertisers on Basic Network and Premium Channels
Growth of Household and Advertiser Spending by Operators and Advertisers on Basic Network and Premium Channels
2000 Communications Industry Forecast Compared With Actual Growth
 
 Back to Top
6.  Radio Broadcasting
 
Total Radio Advertising Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Radio
Compound Annual Growth in Local and National Spot Advertising, 1996-2002
Shares of Local Advertising
Number of Stations Owned by the Top-10 Groups
Index of Radio Listening
Changes in Radio Listening
Shares of Radio Listening
Listeners in the Average Quarter-Hour
Number of Radio Stations, by Format
Distribution of Radio Station Programming, by Format
Format Gainers and Losers, 1996-2002
Radio Advertising Expenditures
Growth of Radio Advertising Expenditures
Shares of Radio Advertising Expenditures
2002 Communications Industry Forecast Compared With Actual Growth
 Back to Top
7.  Entertainment
 
Summary
Total Entertainment Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Entertainment
Total Entertainment Spending
Growth of Total Entertainment Spending
Shares of Total Entertainment Spending
2002 Communications Industry Forecast Compared With Actual Growth
 
Filmed Entertainment
Top-13 Titles Versus Other Releases
Top Box-Office Titles Grossing Over $100 Million in 2002
Leading Distributors of Top-50 Films, 2002
Number of Screens
Growth in the Number of Screens
Box-Office Admissions, Average Prices and Total Spending
Growth of Box-Office Admissions, Average Prices and Total Spending
VCR Households
Growth of VCR Households
Top-25 2002 Rentals
Top-25 2002 Sell-Through Titles
Home Video Cassette Spending
Growth of Home Video Cassette Spending
Home Video DVD Spending
The Home Video Market
Growth of Home Video DVD Spending
Growth of the Home Video Market
Expenditures, by Outlet, on Filmed-Entertainment Programs
Growth of Expenditures, by Outlet, on Filmed-Entertainment Programs
Shares of Expenditures, by Outlet, on Filmed-Entertainment Programs
Total Spending on Filmed Entertainment
Growth of Total Spending on Filmed Entertainment
 
Recorded Music
Recorded-Music Expenditures, by Format
Changes in Recorded-Music Expenditures, by Format
Top-10-Selling Albums in 2002
Average Prices of Recorded Music, by Format
Changes in Average Prices of Recorded Music, by Format
Net Unit Shipments of Recorded Music, by Format
Changes in Net Unit Shipments of Recorded Music, by Format
 
Interactive Entertainment
The Video-Game Console Market
Top-10 Video-Game Software Titles of 2002
The Video-Game Console Software Market
Growth of the Video-Game Console Software Market
The PC Entertainment Software Market
Growth of the PC Entertainment Software Market
Top-10 Entertainment Software Titles of 2002
Interactive Entertainment Spending
Growth of Interactive Entertainment Spending
 Back to Top
8.  Consumer Internet
 
Consumer Internet Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Consumer Internet Spending
Internet Households and Household Penetration
Consumer Internet Access Spending
Growth of Consumer Internet Access Spending
Consumer Internet Retail Spending
Growth of Consumer Internet Retail Spending
Domestic Business-to-Business E-Commerce
Age Breakdown of Internet Users
Advertising Growth by Quarter, 2000-2002
Advertising by Type, Quarter to Quarter, 2002
Share of Advertising by Type, Quarter to Quarter, 2002
Top-10 Web Advertisers, 2002
Advertising Spending Concentration, 2002
Top-10 Web Advertising Categories,2002
The Consumer Internet Market
Growth of the Consumer Internet Market
2002 Communications Industry Forecast Compared With Actual Growth
 Back to Top
9.  Newspaper Publishing
 
Summary
Total Newspaper Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Newspapers
2002 Communications Industry Forecast Compared With Actual Growth
Total U.S. Spending on Newspapers
Growth of Total U.S. Spending on Newspapers
Advertising and Circulation Spending on U.S. Newspapers
Growth of Advertising and Circulation Spending on U.S. Newspapers
 
Daily Newspapers
Retail Newspaper Advertising Expenditures, by Category
Changes in Retail Newspaper Advertising Expenditures, by Category
Jobs Added in U.S.
Classified Advertising, by Category
Growth of Classified Advertising, by Category
National Advertising, by Leading Categories
Growth of National Advertising, by Leading Categories
Number of U.S. Daily Newspapers
Changes in the Number of U.S. Daily Newspapers
Aggregate Circulation of U.S. Daily Newspapers
Changes in Aggregate Circulation of U.S. Daily Newspapers
Percentage of Population Reading Newspapers, by Age Group
Percentage of Adult Population Reading Newspapers
Adult Population, by Age Group
Joint Operating Agreements
Newsprint Prices: Annual Averages
Average Newspaper Prices
Growth of Average Newspaper Prices
Growth of Prices and Aggregate Circulation
Daily Newspaper Spending, by Source
Growth of Daily Newspaper Spending, by Source
Shares of Daily Newspaper Spending, by Source
 
Weekly Newspapers
Circulation and Advertising in Alternative Newsweeklies
Growth of Circulation and Advertising in Alternative Newsweeklies
Shares of Aggregate Weekly Newspaper Circulation
Aggregate Circulation of Weekly Newspapers
Growth of Aggregate Circulation of Weekly Newspapers
U.S. Spending on Weekly Newspapers
Growth of U.S. Spending on Weekly Newspapers
 Back to Top
10.  Consumer Book Publishing
 
Consumer Book Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Consumer Books
Online Book Sales
Growth of Online Book Sales
Number of Books Selling Over 100,000 Copies
Top-10 Hardcover Adult Fiction Trade Books, 2002
Top-10 Hardcover Adult Nonfiction Trade Books, 2002
Top-10 Adult Trade Paperbacks, 2002
Top-10 Hardcover Juvenile Trade Books, 2002
Top-10 Paperback Juvenile Trade Books, 2002
Trade Book Net Unit Shipments
Growth of Trade Book Net Unit Shipments
Average Trade Book Prices
Growth of Average Trade Book Prices
Consumer Spending on Trade Books
Growth of Consumer Spending on Trade Books
Top-10 Mass-Market Paperbacks, 2002
Net Unit Shipments of Consumer Books
Growth of Net Unit Shipments of Consumer Books
Shares of Net Unit Shipments of Consumer Books
Average End-User Prices of Consumer Books
Growth of Average End-User Prices of Consumer Books
End-User Spending on Consumer Books
Growth of End-User Spending on Consumer Books
Shares of End-User Spending on Consumer Books
2002 Communications Industry Forecast Compared With Actual Growth
 
 Back to Top
11.  Consumer Magazine Publishing
 
Consumer Magazine Advertising Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Consumer Magazines
New Magazine Launches in the U.S.
Consumer Magazine Advertising
Dot-Com Advertising, by Category
Consumer Magazine Advertising Spending, by Top-12 Categories
Advertising Spending on Consumer Magazines and Network Television
Advertising in General- and Special-Interest Magazines
Advertising in Major General-Interest Magazine Categories
Growth of Advertising in Major General-Interest Magazine Categories
Advertising in Major Special-Interest Magazine Categories
Growth of Advertising in Major Special-Interest Magazine Categories
Adult Population, by Age Group
Consumer Magazine Circulation: Price, Volume and Spending
Growth of Consumer Magazine Circulation: Price, Volume and Spending
Per-Issue Unit Circulation of Consumer Magazines
Changes in Per-Issue Unit Circulation of Consumer Magazines
Shares of Consumer Magazine Per-Issue Unit Circulation
Average Single-Copy and Annual Subscription Prices
Growth of Average Single-Copy and Annual Subscription Prices
Average Price Per Copy, Average Issue Circulation and Circulation Spending of General- and Special-Interest Magazines
Growth of Average Price Per Copy, Average Issue Circulation and Circulation Spending of General- and Special-Interest Magazines
Spending on Consumer Magazines
Growth of Spending on Consumer Magazines
Shares of Consumer Magazine Spending
2002 Communications Industry Forecast Compared With Actual Growth
 Back to Top
12.  Business-to-Business Communications
 
Summary
Growth of U.S. Spending on Business-to-Business Communications
Business-to-Business Communications Spending
Business-to-Business Communications Spending and Nominal GDP Growth, 1998-2007
Growth of Business-to-Business Communications Spending
 
Business-to-Business Magazines
Comparative Growth Rates: Corporate Profits and Business-to-Business Magazine Advertising
Spending on Business-to-Business Magazines
Growth of Spending on Business-to-Business Magazines
Shares of Business-to-Business Magazine Advertising
Business-to-Business Magazine Advertising by Industry
Growth in Business-to-Business Magazine Advertising by Industry
2002 Dot-Com Spending in Business-to-Business Publications
Unit Circulation of the Top-15 Business-to-Business Magazine Categories
Growth of Unit Circulation of the Top-15 Business-to-Business Magazine Categories
Distribution of Unit Circulation of the Top-15 Business-to-Business Magazine Categories
 
Trade Shows and Exhibitions
The Trade Show and Exhibition Market
Growth of the Trade Show and Exhibition Market
Trade Show Professional Attendance
2002 Communications Industry Forecast Compared With Actual Growth
 Back to Top
13.  Professional, Educational and Training Media
 
Summary
Growth of Spending on Professional, Educational and Training Media
Spending on Professional, Educational and Training Media and Nominal GDP Growth, 1998-2007
Spending on Professional, Educational and Training Media
Growth of Spending on Professional, Educational and Training Media
2002 Communications Industry Forecast Compared With Actual Growth
 
Professional Publishing and Services
Number of Graduate School Majors, by Professional Discipline
Growth in the Number of Graduate School Majors, by Professional Discipline
Number of Practicing Professionals
Growth in the Number of Practicing Professionals
Spending on Legal and Regulatory Publishing and Services
Growth of Spending on Legal and Regulatory Publishing and Services
Spending on Scientific and Technical Publishing and Services
Growth of Spending on Scientific and Technical Publishing and Services
Spending on Health Science Publishing and Services
Growth of Spending on Health Science Publishing and Services
Spending on Professional Publishing and Services
Growth of Spending on Professional Publishing and Services
 
Elhi Instructional Materials
Elementary and Secondary School Fall Enrollment
Growth of Elementary and Secondary School Fall Enrollment
State Instructional Materials Aid in Largest Markets
Computers in the Elhi Market
Elhi Instructional Materials Market
Growth of Elhi Instructional Materials Market
 
College Instructional Materials
College Enrollment
Growth of College Enrollment
Internet Access by College Location
College Distance Learning Programs
College Instructional Materials Market
Growth of College Instructional Materials Market
 
Outsourced Corporate Training Materials and Services
Spending on Outsourced Training Materials and Services
Growth of Spending on Outsourced Training Materials and Services
Training Delivery Breakdown, 2002
Training Types Used by Public/Private Organizations
Outsourced Training Expenditures, by Category, 2002
 Back to Top
14.  Business Information Services
 
Business Information Services Spending and Nominal GDP Growth, 1998-2007
Growth of U.S. Spending on Business Information Services
Spending on Business Information Services, by Category
Growth of Spending on Business Information Services, by Category
Shares of Spending on Business Information Services, by Category
Spending on Business Information Services, by User Industry
Growth of Spending on Business Information Services, by User Industry
Shares of Spending on Business Information Services, by User Industry
Spending on Business Information Services, by User Industry
Growth of Spending on Business Information Services, by User Industry
Shares of Spending on Business Information Services, by User Industry
Business Information Services Map
2002 Communications Industry Forecast Compared With Actual Growth
 
* Graphs appear in italics.

 


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