INDUSTRY ASSOCIATIONS AND INFORMATION PROVIDERS
| Advertising Mail Marketing Association (AMMA) |
AMMA: is the association for postal communication and commerce, and the nation's postal information resource.
Direct (Media Central) is an online resource for direct mail, telemarketing, mailing list, catalog and database marketing media executives published by Cowles New Media featuring Media Daily, Direct Newsline and Cowles Business Media Publications.
| North American Publishing Company |
North American Publishing Company, is one of America's largest providers of specialized business information, publishing a Web site that features news and resources for the printing & allied graphic arts, packaging, direct marketing, broadcast information and consumer electronics industries.
| Promotional Products Association International (PPAI) |
PPA's primary focus is to supply the vital and growing promotional products industry with helpful information for both.
| The American Marketing Association (AMA) |
The AMA is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and serves all levels of marketing practitioners, educators and students.
| The Direct Marketing Association (DMA) |
The Direct Marketing Association is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields.
DMA Interactive
| The Federation of European Direct Marketing (FEDMA) |
FEDMA promotes and protects the european direct marketing industry by creating greater acceptance and usage of, and confidence in, direct marketing by european consumers and business communities, and by encouraging institutions to ensure a healthy commercial and legislative environment within which the industry may profitably operate and develop.
The Kelsey Group's reputation as the definitive source for news, information and analysis about new interactive technologies and the Yellow Pages has grown. They publish web sites that are designed to help directory publishers, suppliers and new media companies embrace the technological challenges that will keep them vital in the future.
| The Wahlstrom Report (Wahlstrom & Company) |
The Wahlstrom Report covers the fast growing Electronic Yellow Pages services web sites. Complimentary subscriptions to the Wahlstrom Report are available to qualifying national Yellow Pages advertisers.
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