INDUSTRY ASSOCIATIONS AND INFORMATION PROVIDERS
AD TRACK delivers the results of a poll conducted each week by USA TODAY and Louis Harris and Associates to determine the effectiveness of a major advertising campaign. Lists all previous weeks' results, as well.
For over 70 years, Advertising Age has been the pre-eminent publication in the fields of marketing, advertising and the media, delivering vital news and information to more than 275,000 professionals each week. The Ad Age Group encompasses print and on-line products including Advertising Age, AdAge.com, AgencyPreview.com, Creativity, AdCritic.com and AdAgeGlobal.com. Ad Age has correspondents in many countries and maintains bureaus in New York, Chicago, Los Angeles, Detroit, Boston, Washington, D.C., Hong Kong and London.
| Advertising Research Foundation |
The Advertising Research Foundation seeks to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
Adweek's Web site provides comprehensive information to advertising, marketing and media professionals by granting access to their extensive online databases via the World Wide Web. By Monday morning at 9 a.m. EST, all six regional editions of Adweek, plus Brandweek, Mediaweek, and Marketing Computers are available online. Through their search panels, visitors can scroll the headlines of an entire issue, or look up certain articles based on a key word search.
| American Advertising Federation (AAF) |
The American Advertising Federation (AAF) is the only professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia. The AAF's 50,000 members share a commitment to make advertising a positive force in America's economy and culture.
| American Association of Advertising Agencies |
The 4A's is the national trade organization representing the advertising agency business. It is a management-oriented organization, offering its members the broadest feasible depth of information regarding the operation of advertising agencies, encompassing management, media, print and broadcast production, secondary research on advertising and marketing, international advertising and much more. The organization, which has served the industry since 1917, comprises agencies representing approximately 75 percent of the total advertising volume placed by agencies in the United States.
DM News The targeted web site for Direct Marketers.
| International Advertising Association (IAA) |
The IAA is the only global partnership of advertisers, agencies, the media, and related services. Its mission is to: promote the critical role and benefits of advertising as the vital force behind all healthy economies and the foundation of diverse, independent media in an open society, protect and advance freedom of commercial speech and consumer choice, encourage greater practice and acceptance of advertising self-regulation, provide a forum to debate emerging professional marketing communications issues and their consequences in a fast-changing world environment, take the lead in state-of-the-art professional development, education and training for the marketing communications industry of tomorrow.
| Outdoor Advertising Association of America |
OAAA has provided leadership and vision for over a century in the protection, promotion and improvement of the outdoor advertising industry. Through advocacy of reasonable legislation, support of sales and marketing efforts, and commitment to quality products and operations on all levels of business, the OAAA is the united voice of outdoor advertising and the industry's lead trade association.
| Promotional Products Association International (PPAI) |
PPAI's primary focus is to support the growing promotional products industry while helping both suppliers and distributors prosper in an evolving business environment.
RFL Communications publishes 3 market research newsletters:
Research Business Report, which focuses on changing technologies, methodologies and economics impacting mr; Research Conference Report, which summarizes the best speeches made at mr conferences held across the globe; Research Department Report, which profiles successful effective, efficient mrds at major companies.
| The Advertising Council, Inc. |
The Advertising Council, Inc. is a private, non-profit organization of volunteers who conduct advertising campaigns for the public good. The Council is the largest source of public service advertising in this country and is credited with creating the category of public service advertising.
Zenith Media is the largest and best resourced media planning and buying
company in the UK. Zenith Media is both a Media Independent, with a strong
list of respected blue chip clients, and the media buyer for the main Cordiant agencies in the UK.
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