MINNEAPOLIS, OCTOBER 3, 2002 ; Hanley-Wood Integrated Marketing (HWIM) was honored this week with a Best-of-Industry WebAward for whybiotech.com, developed for the Council for Biotechnology Information (CBI). The site was named "Best Biotechnology Site" in the 2002 competition, sponsored by the Web Marketing Association (WMA).

WebAward entries were judged first against a Web standard of excellence as established by the WMA, and then against peer sites in its category. Judging criteria included design, innovation, content, technology, interactivity, navigation and ease-of-use.
"Biotechnology is a fascinating, complex subject," says Grant Moos, HWIM content director, who provided the content and functionality vision for whybiotech.com. "The challenge was to make the information engaging, while at the same time authoritative and credible." Achieving an accessible, balanced approach to the site design was equally critical, adds HWIM interactive services director Robert Koski. "With whybiotech.com, we successfully created an appealing, friendly environment for the content, presented with clear audience segmentation," Koski says.

HWIM's involvement with whybiotech.com began in 2002 with a full redesign, re-engineering and edit of the site, with the goal of making whybiotech.com the premier site for credible, fact-based information about plant biotechnology.

About Hanley-Wood Integrated Marketing
Hanley-Wood Integrated Marketing, based in Minneapolis, creates, develops and delivers award-winning, brand- and marketing-communications programs through interactive, print and film channels. The company's roster of industry-leading clients includes FedEx Corporation, Medtronic, The Home Depot Inc., The Sherwin-Williams Company, the Council for Biotechnology Information and the University of Minnesota. The firm is a division of Hanley-Wood LLC, the leading business-to-business media company serving the housing and construction industry. Founded in 1976, Hanley-Wood LLC is owned by VS&A Communications Partners III, the private equity affiliate of media-industry merchant bank Veronis Suhler Stevenson.

Contact:

Emily McAuliffe
Hanley-Wood Integrated Marketing