Investment Bank Research Publications VSS News Archives
Private Equity Funds Media Indsutry Segments Media Industry Links Career Opportunities

User-Friendly Phone Book Acquires the Assets of
Rio Grande Valley Publishing

NEW YORK, NY June 21, 2004 User-Friendly Phone Book, LLC, a leading independent yellow page directory publisher based in Louisiana announced today that it has acquired the assets of Rio Grande Valley Publishing, LLP (“Rio Grande”), a yellow page directory publisher headquartered in McAllen, Texas. Rio Grande publishes two directories under the name “Fiesta Pages”, which serve Hidalgo and Cameron counties in the Rio Grande Valley section of southern Texas. Circulation for the two directories is approximately 275,000 copies. No other terms of the transaction were disclosed.

Bruce Howard, Chief Executive Officer of User-Friendly, said, “Rio Grande has created a significant presence within the Rio Grande Valley. We are planning to continue to provide great service and value to advertisers in the Hidalgo and Cameron county area.”

Austin King, President of Rio Grande, said, “We are pleased that after five years of building this business, we can allow Rio Grande’s directories to continue to grow under the leadership of User-Friendly’s talented management team. We believe that User-Friendly’s presence will be a benefit to the advertisers in the Rio Grande Valley.”

User-Friendly now publishes ten yellow page directories throughout Louisiana, Texas, Kentucky and Indiana. Since 1999, the current management team has successfully launched or acquired assets within five new markets, including three of its four largest directories. The Company serves over 9,500 advertisers with a combined circulation of 1.4 million. User-Friendly is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson.

About User-Friendly Phonebook
User-Friendly is a leading independent yellow pages company with directories in Louisiana, Texas, Kentucky and Indiana. The company currently serves over 9,500 advertisers with a combined circulation of 1.4 million across 10 titles. User-Friendly provides its users with a superior product to ensure high use rates by utilizing customer-focused innovations such as large font sizes and helpful community sections.

About Veronis Suhler Stevenson
Veronis Suhler Stevenson is a leading independent merchant bank dedicated to the media, communications and information industries and has completed over 630 transactions since its inception in 1981. The firm has acted as a financial advisor across the full spectrum of media, communication and information segments and provides the following services: private equity, mezzanine debt investment and mergers & acquisitions advisory services. VS&A Communications Partners III, LP is the third private equity fund managed by Veronis Suhler Stevenson. Capitalized at over $1 billion, it is one of the largest private equity funds dedicated exclusively to investments in the media, communications and information industries. The VSS Private Equity buyout funds have invested in 33 platform companies and over 155 add-on acquisitions, across multiple media segments; the realized and unrealized enterprise value of these investments total approximately $7 billion.


Veronis Suhler Stevenson

Stanton Crenshaw Communications

Merchant Bank | Industry Links | Research Publications
Private Equity Funds | Industry Segments | Career Opportunities | Home

, New York, New York 10022 (

Please report problems to . Please read our Privacy Policy Statement

© 2004 Veronis Suhler Stevenson. All rights reserved worldwide