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Harte-Hanks Acquires Data Profiling Leader Avellino Technologies Ltd.

Business Editors


Will Integrate Avellino's Discovery with the Trillium Software System(R) To Enable Enterprise Information Asset Management

Harte-Hanks Inc. (NYSE:HHS) today announced that it has acquired Avellino Technologies Ltd., a leading provider of data profiling technology. The company further announced that it is combining Avellino's operations with the Trillium Software(tm) division of Harte-Hanks Inc. Integrating the Trillium Software System(R) and the Avellino Discovery(tm) solution signifies a shift in the industry from separate point solutions for data quality and data profiling, to a single solution enabling companies to implement enterprise information asset management. Joining these two "best of breed" solutions allows organizations, for the first time, to define, assess, improve and monitor how well data meets the needs of enterprise business processes.

Financial terms of the acquisition, which took place on February 27, were not disclosed. Harte-Hanks will offer Trillium Software and Avellino Discovery as standalone products and as an integrated solution within the Trillium Software System. Founded in 1997, Avellino Technologies Ltd. is located in Aldermaston, UK.

"Acquiring the industry's leading data profiling solution will bring immediate value to our customers," said Richard Hochhauser, president and chief executive officer of Harte-Hanks. "Harte-Hanks Trillium Software division and Avellino have recently partnered on Fortune 500 customers to provide comprehensive insight into their most valuable asset -- their data -- and decrease the costs associated with the complex process of data integration, a vital step in obtaining a unified view of each customer."

"While Avellino's customer base and revenues are smaller than those of Trillium, we believe that the combination of these two data capabilities will enhance the future prospects for this business," Hochhauser continued. "We do not expect this transaction to have any impact on earning per share in 2004."

"Generating increased value from data assets has become a top priority for large enterprises, and IT executives are shifting their attention towards how they can best maintain accurate and up-to-date data for all of their enterprise uses," said Ted Friedman, principal analyst, of Gartner. "Data profiling is a natural complement to data integration and data quality management best practices in helping to achieve these goals."

Avellino Discovery is used worldwide by many blue-chip corporations, among them Abbey National, BT, Co-operative Insurance Services, EDS, Ford Financial Europe, UK Ministry of Defence, Old Mutual, RAC and Sun Life of Canada.

"Market demands make this combination of data quality and profiling highly desirable for customers," said Tony Rodriguez, founder and chief executive officer of Avellino Technologies Ltd. "This event also fulfills my vision for the proliferation of Discovery on a global scale, which Harte-Hanks can now make a reality."

Statements in this release concerning the Company's business outlook or future financial performance and other statements that are not historical facts are "forward looking statements" as the term is defined under applicable Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those statements. Such risks, uncertainties, and factors include, but are not limited to, public concern over consumer privacy issues, which may lead to enactment of legislation restricting or prohibiting the collection and use of information that is currently legally available, competitive pressures, fluctuations in paper prices and postal rates, and general or regional economic conditions, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K.

With more than 1,000 implementations worldwide, Trillium Software(tm) from Harte-Hanks provides businesses with a software solution that identifies, standardizes, enhances and links global data in e-business, CRM, and Internet applications.

Harte-Hanks Inc., San Antonio, Texas, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Experts at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 850 separate editions reaching more than 10 million households in California and Florida each week. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or, in the United States, call

    CONTACT: Harte-Hanks Inc., San Antonio
             Dean Blythe, 

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