FindProfit.com Provides Investment Coverage of the Pay-Per-Click Search and Advertising Sector
PRINCETON, N.J., Feb. 27, 2004 (PRIMEZONE) -- FindProfit (www.findprofit.com), an investment service that delivered a +67% audited return in 2003, announced today that it has provided to trial and paid subscribers investment coverage of the explosive pay-per-click search and advertising sector, including coverage of FindWhat.com (Nasdaq:FWHT) and Yahoo! (Nasdaq:YHOO).
With an IPO from Google reportedly planned for 2004 and competition heating up in the already hot sector, FindProfit examines how companies such as LookSmart (Nasdaq:LOOK) and InfoSpace (Nasdaq:INSP) are dealing with the new world order of Internet advertising.
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FindProfit's outlook looks at the following questions:
-- FWHT's private-label deal with Verizon will launch imminently and the company recently announced an accretive acquisition of Comet Systems. Is FWHT well positioned to compete with the big boys? Is the company's stock undervalued?
-- Will the transparency that comes with an IPO hurt Google's ability to sink dollars in R&D and compete with YHOO?
-- With more contracts from Overture due to expire each month, will companies look elsewhere for new pay-per-click network partners?
-- What do an interim CEO, weak guidance and no major customer add up to for LOOK?
-- How will INSP decide to deal with its payment solutions business? Is a sale on the horizon and if so, will INSP's overall strategy change?
-- Who will win the localized pay-per-click search space? Does FWHT's deal with Verizon signal an opening salvo in the war? Will InterActiveCorp's CitySearch play a major role?
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