Telemundo and Hoy Enter Exclusive Partnership
TO BUSINESS AND ENTERTAINMENT EDITORS:
Combines Immediacy of Television News and Breadth of Print Reporting in New
York, Chicago and Los Angeles
NEW YORK, Feb. 25 /PRNewswire-FirstCall/ -- Telemundo and Hoy, LLC today announced that they have entered an exclusive content sharing and cross- promotional partnership in New York, Chicago and Los Angeles. Through this partnership, Telemundo and Hoy combine the power of television and print journalism to deliver top local, national and international news and special features to Hispanics in each city.
Telemundo owned and operated stations WNJU-TV (Channel 47) in New York, WSNS-TV (Channel 44) in Chicago and KVEA-TV (Channel 52) in Los Angeles will partner with journalists at Hoy's New York, Chicago and Los Angeles editions to share news stories and produce special news features.
"We're excited about having Telemundo as a broadcast partner," said Louis Sito, Tribune Publishing vice president/Hispanic Media and publisher of Hoy. "The agreement brings the best of both worlds to Hispanic consumers in New York, Chicago and Los Angeles by combing the immediacy of television with the deep editorial resources of Hoy's print journalists."
Each station will feature a nightly news brief on topics that will direct viewers to "Read more about this story in tomorrow's edition of Hoy." The local stations and Hoy will also produce special news features on major news events such as debates, elections, investigative stories and other timely topics that are important the Hispanic community. Hoy will also carry a daily weather page from the local Telemundo owned and operated stations that will be referred to on-air during nightly weather reports.
"For Telemundo viewers and Hoy readers, they will get the best of print and broadcast news content customized for them by the best journalists in their area. For our clients, this is a combination of resources that will create a new, larger, and unique audience in key markets," said Ibra Morales, President, Telemundo Station Group.
The companies also agreed to cross-promote the news partnership, shared content and special news features through on-air advertising spots and in- paper advertising.
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news and sports source for Hispanics. Broadcasting unique national and local programming for the fastest growing segment of the U.S. population, Telemundo reaches 91% of U.S. Hispanic viewers in 118 markets through its 15 owned and operated stations, 32 broadcast affiliates and nearly 450 cable affiliates. Telemundo is wholly-owned by GE (NYSE: GE) and is managed by NBC, the nation's leading broadcast network.
Hoy is the nation's fastest growing Spanish-language daily newspaper, with editions in New York, Chicago and Los Angeles (March 2004). In New York, Hoy's daily paid circulation of more than 94,000, and Sunday paid circulation of more than 35,000. In Chicago, Hoy's daily paid circulation of more than 18,000. Hoy is published by Tribune Company (NYSE: TRB), one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.holahoy.com for more information.
SOURCE Hoy, LLC; Telemundo