TO BUSINESS AND TECHNOLOGY EDITORS:

      - Working with Donovan Data Systems to streamline agency process -

NEW YORK, Feb. 25 /PRNewswire-FirstCall/ -- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of tools for advertisers, web publishers and direct marketers, today announced that its media planning tool, MediaVisor(SM), is coordinated with DDS' world-renowned agency application, used throughout the advertising industry to manage the buying and selling of media advertising. Starcom IP, the global media specialist company, is the flagship beta client who will leverage the end-to-end solution.

MediaVisor is DoubleClick's hosted, web-based campaign management workflow solution, designed to streamline the entire media planning, buying and trafficking process. MediaVisor is part of DoubleClick's ad management suite which also includes DART(R) for Advertisers, DART(R) for Publishers, DART(R) Enterprise, DART Motif(SM) and Site Directory.

PrintPak is the DDS application used by media buyers, planners and accountants at ad agencies, buying organizations, and major advertisers around the world for a wide range of functions including media buying, trafficking, billing and paying.

By coordinating these two applications, media professionals will now be able to seamlessly transfer their media plans into PrintPak at the touch of a button. As a result, the time it takes to reconcile online campaigns will be vastly reduced and the incidence of billing errors will be minimized.

"DoubleClick's work on the project with DDS is a milestone for our company and the industry," said Kevin Ryan, CEO, DoubleClick. "By coordinating our media planning tool, MediaVisor, with DDS' system for media buying, billing, and paying, we're fulfilling a substantial industry need. The overall result is an end-to-end solution that makes a complex process more efficient and error-free for our customers, such as Starcom IP, and their clients."

"We're very pleased to have worked with DoubleClick on this groundbreaking initiative to coordinate online media planning and billing," said Michael Donovan, Chairman and Chief Executive Officer, DDS. "We've long felt that harmonizing billing and payment systems would be essential to meet our customers' need for a more streamlined process and by working in partnership on this project with DoubleClick we've successfully achieved it."

Starcom IP is the inaugural customer equipped to use the new integrated product. The agency expects to benefit from increased efficiency, time-savings, and avoidance of errors.

"We're looking forward to leveraging this new streamlined media planning and buying solution from DoubleClick and DDS," said Jeff Marshall, Senior Vice President, Director, Starcom IP. "Both companies are leaders within their own sectors, and we're pleased that they've worked together on this project to offer the industry a long-awaited solution: the seamless integration of media planning, buying, billing and payment."

Additional information on DoubleClick's MediaVisor and other product solutions can be found at www.doubleclick.net.

About DoubleClick Inc.

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world.

About Donovan Data Systems

Donovan Data Systems is the leading systems and software provider to the advertising industry. It offers an exceptional range of business solutions that brings operating efficiencies to its clients in media agencies and marketing services companies.

Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. The DDS headoffice and data center is located in New York and the company has 14 offices in North America and Europe.

SOURCE  DoubleClick Inc.