TO BUSINESS AND TECHNOLOGY EDITORS:

NEW YORK, Feb. 23 /PRNewswire-FirstCall/ -- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that Lycos has selected DoubleClick's DARTmail as its email marketing platform to enhance online communication with their customers. In particular, Lycos is aiming to increase the efficiency of its marketing campaigns so that Lycos users can easily locate and convert to premium paid services. Lycos recently announced a shift in strategy focusing on the creation and re-creation of relationships online.

DARTmail Premier, the industry's most complete and customizable email service offering, incorporates leading technology, unparalleled service and support, strategic and professional services, and industry leading training and expertise.

"Lycos' new strategy is focused on connecting people through subscription services. E-mail marketing will be an increasingly important tool for us to acquire users," said Steve Gross, vice president of marketing at Lycos. "DoubleClick has demonstrated that they not only understand email marketing, but they also understand our business and can partner with us to enhance the effectiveness and efficiencies of our marketing programs."

Lycos currently also uses DoubleClick's Ensemble solution for its campaign management and customer segmentation needs, and has integrated DARTmail into its marketing automation strategy.

"DoubleClick has been working with Lycos for several years and is delighted to expand this agreement to support Lycos' marketing efforts to increase their subscription services," said David Rosenblatt, President of DoubleClick. "DoubleClick's focus on customer support and our global footprint enables us to support a company such as Lycos."

DARTmail is part of DoubleClick's Marketing Automation Division, which together with the UnityMail email software platform, DoubleClick Ensemble campaign management software and the SiteAdvance web analytics tool provides customer-centric marketing solutions to more than 500 marketers globally including J.Crew, Procter & Gamble, Sprint, Sony Style and FedEx.

About DoubleClick Inc.

DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 19 offices around the world.

     CONTACT:
     Dave Frankland
     DoubleClick
         

SOURCE  DoubleClick Inc.