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Hoy Makes L.A. Debut on March 1


 Four Zoned Editions Reach Hispanics in Several Los Angeles-area Communities

LOS ANGELES, Feb. 23 /PRNewswire-FirstCall/ -- Hoy, the nation's fastest growing Spanish-language daily newspaper, will hit newsstands in the Los Angeles area on March 1. Hoy will publish four zoned editions providing local news and advertising specific to Hispanic consumers in Los Angeles, Orange County/Long Beach, San Gabriel/Inland Empire and San Fernando.

"We've gathered a talented and tenured editorial team that has extensive experience in writing for Hispanics in the Los Angeles area," said Juan Arango, Hoy general manager. "Our editorial team is very much in-tune with the realities of the community and will bring credible, quality journalism through the pages of Hoy."

Hoy will provide 7 million Hispanic readers with more than 40 pages of daily news and features. Emphasis will be on local stories and issues most relevant to the community.

"The Los Angeles area represents the largest Hispanic market in the U.S. and has been calling for a fresh and different voice in daily news," said Louis Sito, publisher of Hoy and Tribune Publishing vice president/Hispanic media. "With a proven record in New York and Chicago, we're confident that Hoy will be well-received by Hispanic readers and advertisers in the Los Angeles area also."

Hoy will offer eight pages of sports coverage, as well as entertainment news. A special weekend guide, called Vida Hoy, will cover restaurants, events, music, TV, movies and other entertainment news and features. Every day, Hoy will dedicate region-specific pages of news from Central America, South America, Mexico, Puerto Rico, and the Caribbean.

"Readers will be attracted to Hoy's in-depth local news coverage and news from their countries of origin," said Reynaldo Mena, Hoy editor in chief. "We're committed to delivering news that is relevant to all segments of the Hispanic community."

Hoy's weekly sections will provide even more information:

     * Monday: Overtime (Tiempo Extra) Sports and At Your Service (A Su
       Servicio), news brief items regarding immigration and social service
     * Tuesday: Travel (Viajar)
     * Wednesday: Food and Health (Buen Vivir)
     * Thursday: Style (Estilo), Fashion, Home Furnishings, Lifestyles and
       Education and Technology (Conexion)
     * Friday: Vida Hoy

Available Monday through Friday, Hoy sells for 25 cents. The single-copy, tabloid-sized paper can be purchased from more than 7,000 retail locations.

"With a retail buying power of $48 million, Los Angeles-area Hispanics are an attractive audience to marketers," said Mildred Diaz, Hoy general sales manager. "Hoy's ability to zone advertising to specific local communities presents a great opportunity for advertisers."

Hoy is the nation's fastest growing Spanish-language daily newspaper, with editions in New York, Chicago and Los Angeles (March 2004). In New York, Hoy's paid daily circulation is more than 94,000, and Sunday paid circulation is more than 35,000. In Chicago, Hoy's paid daily circulation is more than 18,000. Hoy is published by Tribune Company (NYSE: TRB), one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. Tribune reaches more than 80 percent of U.S. households and is the only media company with television stations, newspapers and websites in the nation's top three markets. Visit www.holahoy.com for more information.


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