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Opinion Research Reports Financial Results for 2003

Business Editors

PRINCETON, N.J.--(BUSINESS WIRE)--Feb. 19, 2004--Opinion Research Corporation (NASDAQ:ORCI), today announced financial results for the fourth quarter and year ended December 31, 2003. Summarizing the year's results, Chairman and CEO John F. Short said, "We are obviously disappointed with the consolidated results for the year, but pleased with the performance of our social research business and UK market research business. This was also a year for cost containment and further debt reduction, which helps position the Company for improved performance in 2004."

After a $16.3 million non-cash charge for goodwill impairment and severance expenses of $.7 million, the company experienced a net loss for the year of $8.9 million, or $1.47 per diluted share, versus a net loss of $2.9 million, or $0.49 per diluted share in 2002. The 2002 results included non-cash charges of $6.2 million for goodwill impairment and the cumulative effect of an accounting change.

Revenues

Revenues for the fourth quarter were $46.0 million versus $44.7 million in the prior year's fourth quarter. Social research revenues were $28.5 million versus $28.4 million in last year's fourth quarter. Market research revenues totaled $13.1 million versus $13.1 million in the prior year's fourth quarter. Teleservices revenues were $4.4 million versus $3.2 million in last year's fourth quarter.

Revenues for the full year 2003 were $179.6 million versus $175.3 million for the full year 2002. Social research revenues were $115.6 million versus $105.5 million last year. Market research revenues totaled $49.1 million versus $54.2 million in the prior year. Teleservices revenues were $14.9 million versus $15.6 million last year.

Income

The net loss for the fourth quarter was $11.3 million, or $1.85 per diluted share, versus a net loss of $5.3 million, or $0.88 per diluted share, in last year's fourth quarter. Results for the fourth quarter of 2003 were impacted by $12.0 million, net of tax benefits, for a goodwill impairment charge relating to both the US market research and teleservices business units and severance expenses relating to US market research. Results for the fourth quarter of 2002 were impacted by $5.9 million, net of tax benefits, for a goodwill impairment charge relating to US market research.

The net loss for the full year 2003 was $8.9 million, or $1.47 per diluted share, versus a net loss of $2.9 million, or $0.49 per diluted share, for the full year 2002. Results for 2003 were impacted by $12.0 million, net of tax benefits, for a goodwill impairment charge and severance expenses. Results for 2002 were impacted by $6.2 million, net of tax benefits, for a goodwill impairment charge and the cumulative effect of an accounting change.

The income tax benefit in 2003 is lower than statutory rates and the income tax provision in 2002 is higher than statutory rates due to the non-deductibility of certain goodwill impairment charges, and the fact that the company is not providing for tax benefits on non-US losses and state losses.

Business Outlook

Mr. Short commented, "We believe that the outlook for our U.S. businesses is improving, based on increases in the volume of new business inquiries we are receiving and the proposals we are submitting to potential clients. In the social research business, new contract bookings into backlog in 2003 totaled $201 million, a new record. We have won all of the key re-competitions in which we were the incumbent contractor, including a very substantial demographic and health survey contract with the U.S. Agency for International Development, for $106 million over a five-year period."

The company expects revenues in 2004 to be between $184 and $189 million, net income to be between $3.5 and $4.0 million and diluted earnings per share to be between $0.53 and $0.61.

The statements above concerning the company's business outlook for 2004 are based on current expectations. These statements are forward-looking and actual results may differ materially.

Conference Call

The company has scheduled an investor conference call for 10:00 a.m. (ET) on Friday, February 20. The dial-in number for the live conference call will be (outside the U.S. and Canada). There will be a live web cast of the conference call over the investor relations page of the company's Web site at www.opinionresearch.com as well as at www.fulldisclosure.com.

For those who cannot listen to the live broadcast, an audio replay of the call will be available on the above web sites for 30 days. A telephone replay of the call will also be available from 1:00 p.m. on February 20 until 11:59 p.m. on February 27. To listen to the telephone replay, dial (outside the U.S. and Canada) and enter conference ID . 5521695.

About Opinion Research Corporation

Founded in 1938, Opinion Research Corporation provides commercial market research, health and demographic research for government agencies, information services, teleservices and consulting. The company is a pioneering leader in the science of market and social research, and has built a worldwide data-collection network. Further information is available at www.opinionresearch.com.

This release contains, within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, forward-looking statements that are based on management's beliefs and assumptions, current expectations, estimates and projections. Many of the factors that will determine the company's financial results are beyond the ability of the company to control or predict. These statements are subject to risks and uncertainties and therefore actual results may materially differ. The company disclaims any obligation to update any forward-looking statements whether as a result of new information, future events, or otherwise. Important factors and risks that may affect future results are described in the company's filings with the Securities and Exchange Commission, copies of which are available upon request from the company.

-0-


            OPINION RESEARCH CORPORATION AND SUBSIDIARIES
                Consolidated Statements of Operations
          (in thousands, except share and per share amounts)
----------------------------------------------------------------------

                         For The Three Months        For The Year
                          Ended December 31,      Ended December 31,
                          2003        2002        2003        2002
                        ----------  ----------  ----------  ----------

Revenues               $   46,045  $   44,691  $  179,557  $  175,260
Cost of revenues,
 exclusive of
 depreciation              32,577      30,957     125,890     120,705
                        ----------  ----------  ----------  ----------
    Gross profit           13,468      13,734      53,667      54,555

Selling, general and
 administrative
 expenses                  10,245      10,144      39,437      39,736
Depreciation and
 amortization               1,052       1,161       4,024       4,596
Goodwill impairment
 charge                    16,317       5,938      16,317       5,938
                        ----------  ----------  ----------  ----------
    Operating income
     (loss)               (14,146)     (3,509)     (6,111)      4,285

Interest and other non-
 operating expenses,
 net                        1,443       1,208       4,996       4,784
                        ----------  ----------  ----------  ----------
    Loss before
     provision for
     income taxes         (15,589)     (4,717)    (11,107)       (499)

Provision for income
 taxes                     (4,283)        561      (2,165)      2,122
                        ----------  ----------  ----------  ----------
    Loss before
     cumulative effect
     of accounting
     change               (11,306)     (5,278)     (8,942)     (2,621)

Cumulative effect of
 accounting change, net
 of tax benefit of $0           -           -           -        (292)
                        ----------  ----------  ----------  ----------
    Net loss           $  (11,306) $   (5,278) $   (8,942) $   (2,913)
                        ==========  ==========  ==========  ==========

Basic earnings per
 share:
     Loss before
      cumulative effect
      of accounting
      change           $    (1.85) $    (0.88) $    (1.47) $    (0.44)
     Cumulative effect
      of accounting
      change                    -           -           -       (0.05)
                        ----------  ----------  ----------  ----------
     Net loss          $    (1.85) $    (0.88) $    (1.47) $    (0.49)
                        ==========  ==========  ==========  ==========

Diluted earnings per
 share:
     Loss before
      cumulative effect
      of accounting
      change           $    (1.85) $    (0.88) $    (1.47) $    (0.44)
     Cumulative effect
      of accounting
      change                    -           -           -       (0.05)
                        ----------  ----------  ----------  ----------
     Net loss          $    (1.85) $    (0.88) $    (1.47) $    (0.49)
                        ==========  ==========  ==========  ==========

Weighted average shares
 outstanding:
  Basic                 6,109,398   6,007,449   6,078,535   5,948,797
  Diluted               6,109,398   6,007,449   6,078,535   5,948,797



            OPINION RESEARCH CORPORATION AND SUBSIDIARIES
                     Consolidated Balance Sheets
                            (in thousands)
----------------------------------------------------------------------


Assets                                          31-Dec-03    31-Dec-02
                                                ---------    ---------

Current assets:
  Cash and equivalents                         $   2,766    $   2,549
  Accounts receivable                             24,890       21,936
    Allowance for doubtful accounts                 (336)        (348)
  Unbilled services                               14,140       13,480
  Prepaid expenses and other current assets        3,161        3,151
                                                ---------    ---------
Total current assets                              44,621       40,768

Non-current assets:
  Fixed assets, net of depreciation                9,099        8,549
  Goodwill                                        32,537       48,577
  Other intangibles, net of amortization             715        1,230
  Other non-current assets                         8,739        3,312
                                                ---------    ---------

Total non-current assets                          51,090       61,668
                                                ---------    ---------

Total assets                                   $  95,711    $ 102,436
                                                =========    =========




Liabilities and stockholders' equity            31-Dec-03    31-Dec-02
                                                ---------    ---------

Current liabilities:
  Accounts payable                             $   5,473    $   5,501
  Accrued expenses                                13,829       11,490
  Deferred revenues                                2,183        2,090
  Short-term borrowings                            3,000        6,000
  Other current liabilities                          762          954
                                                ---------    ---------
Total current liabilities                         25,247       26,035


Long-term borrowings                              41,922       40,866
Other liabilities                                  1,543          720

Redeemable equity                                  8,900        8,900

Total stockholders' equity                        18,099       25,915
                                                ---------    ---------

Total liabilities and stockholders' equity     $  95,711    $ 102,436
                                                =========    =========



            OPINION RESEARCH CORPORATION AND SUBSIDIARIES
                         Segment Information
                            (in thousands)
----------------------------------------------------------------------

                                      US Market UK Market
                                      Research  Research  Teleservices
                                      --------  --------  ------------
Three months ended December 31, 2003:
-------------------------------------

Revenues                             $  6,391  $  5,957  $      4,427
Goodwill impairment charge             (6,000)        -       (10,000)
Operating income (loss)                (8,228)      546        (9,043)
Interest and other non-operating 
 expenses, net
Loss before provision for income 
 taxes and cumulative effect of 
 accounting change

Three months ended December 31, 2002:
-------------------------------------

Revenues                             $  8,239  $  5,226  $      3,198
Goodwill impairment charge             (5,938)        -             -
Operating income (loss)                (6,5           456
Interest and other non-operating 
 expenses, net
Loss before provision for income 
 taxes and cumulative effect of 
 accounting change

Year ended December 31, 2003:
-----------------------------

Revenues                             $ 25,788  $ 20,487  $     14,868
Goodwill impairment charge             (6,000)        -       (10,000)
Operating income (loss)               (10,757)    1,167        (7,973)
Interest and other non-operating 
 expenses, net
Loss before provision for income 
 taxes and cumulative effect of 
 accounting change

Year ended December 31, 2002:
-----------------------------

Revenues                             $ 33,008  $ 18,988  $     15,596
Goodwill impairment charge             (5,938)        -             -
Operating income (loss)                (9,059)      ,408
Interest and other non-operating 
 expenses, net
Loss before provision for income 
 taxes and cumulative effect of
 accounting change





                              Social    Total
                             Research   Segments Other   Consolidated
                             --------  --------- ------  ------------
Three months ended 
 December 31, 2003:
-------------------

Revenues                    $  28,452  $ 45,227  $  818  $     46,045
Goodwill
 impairment
 charge                             -   (16,000)   (317)      (16,317)
Operating income
 (loss)                         2,862   (13,863)   (283)      (14,146)
Interest and other non-
 operating expenses, net                                        1,443
Loss before provision for
 income taxes and cumulative
 effect of accounting change                             $    (15,589)

Three months ended 
 December 31, 2002:
-------------------

Revenues                    $  28,360  $ 45,023  $ (332) $     44,691
Goodwill
 impairment
 charge                             -    (5,938)      -        (5,938)
Operating income
 (loss)                         2,363    (3,570)     61        (3,509)
Interest and other non-
 operating expenses, net                                        1,208
Loss before provision for
 income taxes and cumulative
 effect of accounting change                             $     (4,717)

Year ended
 December 31, 2003:
-------------------

Revenues                    $ 115,591  $176,734  $2,823  $    179,557
Goodwill
 impairment
 charge                             -   (16,000)   (317)      (16,317)
Operating income
 (loss)                        12,158    (5,405)   (,111)
Interest and other non-
 operating expenses, net                                        4,996
Loss before provision for
 income taxes and cumulative
 effect of accounting change                             $    (11,107)

Year ended
 December 31, 2002:
-------------------

Revenues                    $ 105,464  $173,056  $2,204  $    175,260
Goodwill
 impairment
 charge                             -    (5,938)      -        (5,938)
Operating income
 (loss)                        10,266     4,219      66         4,285
Interest and other non-
 operating expenses, net                                        4,784
Loss before provision for
 income taxes and cumulative
 effect of accounting change                             $       (499)

    CONTACT: Opinion Research Corp.
             Douglas L. Cox, 

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