TO BUSINESS EDITOR:

NEW YORK, Feb. 17 /PRNewswire-FirstCall/ -- Valassis Communications Inc. (NYSE: VCI) announces the following Webcast:

    What:     Valassis Q4 2003 Conference Call

    When:     Thursday, Feb. 19, 2004 @ 11:00 a.m. Eastern

    Where:    http://www.firstcallevents.com/service/ajwz400337232gf12.html

    How:      Live over the Internet -- Simply log on to the web at the
              address above.

Contact: Sherry Lauderback, Director of Investor Relations and Communications, , , or Fax:

If you are unable to participate during the live webcast, the call will be archived at http://www.valassis.com .

Valassis offers a wide range of marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada. Valassis' Connective Media(TM) portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting and analytic services. Valassis has been listed as one of Fortune Magazine's "Best Companies to Work For" for seven consecutive years. Valassis subsidiaries and investments include Valassis Canada, PreVision Marketing(R), LLC, Coupons, Inc., Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For additional information, visit the company website at http://www.valassis.com .

(Minimum Requirements to listen to broadcast: The Windows Media Player software, downloadable free from http://www.microsoft.com/windows/windowsmedia/EN/default.asp and at least a 28.8 kbps connection to the Internet. If you experience problems listening to the broadcast, send an email to .)

SOURCE  Valassis