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TeleTech Extends Relationship With Wireless Provider


         Telstra Mobile to Continue Teaming With TeleTech to Deliver
                         Strategic Customer Solutions

DENVER, Feb. 18 /PRNewswire-FirstCall/ -- TeleTech Holdings, Inc. (Nasdaq: TTEC), a global provider of customer solutions, today announced an extension of its contract with Telstra to provide customer management and messaging services for Telstra Mobile customers via a customer management center (CMC) managed by TeleTech in Moe, Victoria, Australia.

(Logo: http://www.newscom.com/cgi-bin/prnh/20010130/TELETECHLOGO )

TeleTech manages Telstra's customer inquiries regarding Telstra Mobile services, including billing, sales and technical support. TeleTech is also a primary provider of Telstra's innovative memo service, which gives Telstra Mobile customers an answering service with a personal and professional touch. Telstra Mobile calls are forwarded to the memo receptionist center in the CMC where customer service representatives answer and take messages using the customer's preferred greeting. The messages are then sent by short message service (SMS) to the customer's phone, or by email to their PC.

"Telstra is very pleased to announce the extension of the TeleTech contract in Moe," said Telstra's Chief of Customer Sales and Service, John Rolland. "The center has had a very positive impact on our customer service over the past two years."

"We are delighted with this renewal that strengthens our relationship with Australia's leading telecommunications provider and fortifies our position as a global leader in customer management solutions," said Andrew Pearce, TeleTech's president and general manager, Asia-Pacific. "Our employees have done an outstanding job of creating a comprehensive customer solution for Telstra and their customers. TeleTech is proud to offer employment, training and opportunities to the local community of Moe, Australia."


TeleTech is a global leader of integrated customer solutions designed to help clients acquire, grow and retain profitable relationships with their customers. TeleTech has built a worldwide capability supported by more than 31,000 professionals in North America, Latin America, Asia-Pacific and Europe. For additional information, visit www.teletech.com .


All statements not based on historical fact are forward-looking statements that involve substantial risks and uncertainties. In accordance with the Private Securities Litigation Reform Act of 1995, following are important factors that could cause TeleTech's and its subsidiaries' actual results to differ materially from those expressed or implied by such forward-looking statements, including: under generally accepted accounting principles, the revenues, expenses and profits associated with the launch of new client agreements may be expensed up front or deferred over the life of the client contract, and, accordingly, the profitability of these agreements may be disproportionately skewed toward later periods; the impact to current and future earnings related to the possibility of refinancing the company's existing debt agreements, including the possibility of owing a make-whole provision associated with the company's senior note agreements, and the cost of terminating the interest rate swap, among others; economic or political changes affecting the countries in which the company operates; greater than anticipated competition in the customer care market, causing adverse pricing and more stringent contractual terms; the risks associated with losing one or more significant client relationships; execution risks associated with operating individual client programs to avoid incurring penalties; the renewal of client or vendor relationships on favorable terms; higher than anticipated start-up costs associated with new business opportunities and ventures; the company's ability to find cost effective locations, obtain favorable lease terms and build or retrofit facilities in a timely and economic manner; risks associated with attracting and retaining cost-effective labor at the company's customer management centers; consumers' concerns or adverse publicity regarding the products of the company's clients; the company's ability to close new business in 2004 and fill excess capacity; execution risks associated with achieving the targeted $40 million in annualized cost savings; the possibility of additional asset impairments and restructuring charges; the ultimate liability associated with the amount of past sales or use tax obligations; risks associated with changes in foreign currency exchange rates; changes in accounting policies and practices promulgated by standard setting bodies; and, new legislation or government regulation that impacts the customer care industry. Readers should review the company's Form 10-K for the year ended December 31, 2002, Forms 10-Q for the first, second and third quarters of 2003 and other documents filed with the Securities and Exchange Commission, which describe in greater detail these and other important factors that may impact the company's business, results of operations, financial condition and cash flows. The company assumes no obligation to update its forward-looking statements to reflect actual results or changes in factors affecting such forward-looking statements.

SOURCE  TeleTech Holdings, Inc.

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