Univision's KXLN Is .1 Among Young Adults In Primetime During November Sweep
HOUSTON--(BUSINESS WIRE)--Dec. 22, 2003--According to the November 2003 Nielsen Station Index (NSI), Univision's owned-and-operated station KXLN-Houston, outperformed its English and Spanish-language counterparts during primetime, capturing the .1 overall market position with a 5.0 rating among Adults 18-34 Monday-Sunday 6-10P.
KXLN was also the market leader in late local news (Monday-Friday 10-1030P) among this group of young viewers. Noticias 45 a las 10 out-delivered the newscasts of ABC, NBC, CBS and Telemundo, attracting 86% more viewers than CBS and NBC, 74% more than ABC, and more than 5 times the audience of Telemundo.
KXLN was also the market leader in early local news (Monday-Friday 5-530P) among Adults 18-34. Noticias 45 a las 5 out-delivered the newscasts of ABC, NBC, CBS, and Telemundo. KXLN delivered 59% more viewers than CBS, 53% more viewers than ABC, 50% more than NBC, and more than 3 times the audience of Telemundo.
KXLN also claimed the .1 overall market position sign-on to sign-off (Monday-Sunday 6a-2a), delivering a 2.5 rating among the same key demographic.
Univision Communications Inc. (NYSE: UVN) is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a new general-interest Spanish-language broadcast television network reaching 78% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 30 TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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Stephanie Pillersdorf / Brooke Morganstein