Business Editors

NEW YORK--(BUSINESS WIRE)--Dec. 12, 2003--Alloy, Inc. (Nasdaq: ALOY), a media, direct marketing and marketing services company targeting Generation Y, apologizes to its investors for the service provider disruptions which made yesterday's live webcast of the Company's 2003 fiscal third quarter results unavailable to some.

For those who were unable to join the live broadcast over the Internet, an archived webcast has been arranged, which is accessible by logging onto www.alloyinc.com, and clicking on "INVESTOR RELATIONS". The replay will be available until the fourth quarter earnings webcast.

    CONTACT: PR21, Inc.