TO BUSINESS, ENVIRONMENTAL AND TECHNOLOGY EDITORS:

  Benjamin Moore Teams with Organic to Help Canadian Consumers Express Their
                 Style Through Colour at www.benjaminmoore.ca

TORONTO, Aug. 19 /PRNewswire/ -- Organic, Inc., a leading web development and marketing services firm, has successfully completed the new Canadian Benjamin Moore web site at www.benjaminmoore.ca. Benjamin Moore's new online experience provides a rich resource of creative decorating ideas, tips, and tools that help Canadian home decorators express themselves through colour.

"To Benjamin Moore, colour is much more than just paint. It's about capturing a mood and expressing personal style. Organic understood how to powerfully communicate that aspect of our brand," said Peter Routsis, Manager, Strategic Brand Marketing, Benjamin Moore & Co., Limited. "We are confident that the new site will inspire our customers and provide creative solutions to their decorating challenges."

The cornerstone of the site is the "My Scrapbook" feature, an application that gives users the opportunity to decorate like a professional by mixing and matching image clips, fabrics, and Benjamin Moore colours. Consumers can now save their scrapbook designs and even email their ideas to friends and family for feedback. Organic created "My Scrapbook" utilizing Macromedia's Flash Remoting MX allowing for rapid transitions and downloads.

Additional site features include bilingual support for French and English- speaking users, accessible product support, and printer-friendly product detail pages.

"We are delighted that Benjamin Moore Internet visitors already know the exact colour that they want before visiting a Benjamin Moore retailer," said Mark Kingdon, CEO of Organic. "To us, exceptional experiences must not only anticipate user needs, but also translate into profitable results for our clients."

Since the site launched in April, www.benjaminmoore.ca web traffic has grown an average 25% a month and was recently showcased as the Macromedia "Site of the Day."

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, is one of North America's leading manufacturers of premium paints, stains, and industrial maintenance coatings. Founded in 1883 in the United States, Benjamin Moore products are available throughout a network of authorized, independent retailers throughout North America.

A recent survey by Reader's Digest has identified Benjamin Moore as the paint brand most trusted by Canadian consumers. According to the Print Measurement Bureau, since 1999, the Benjamin Moore brand has been the most popular paint in Canada.

About Organic, Inc.

Organic, Inc. is a leading web development and marketing services firm that helps clients build high value relationships with their customers by creating exceptional online experiences. With offices in San Francisco, Detroit, Toronto, and New York, Organic provides a broad range of innovative branding, strategy, creative, and technology services for Global 1000 clients including Chrysler Group, Reebok, Sprint, Washington Mutual, Tommy Hilfiger, Intuit, and CIBC. Established in 1993, Organic is a subsidiary of Omnicom Group (NYSE: OMC), a Fortune 500 global marketing and communications company. For more information, please visit www.organic.com.

SOURCE  Organic, Inc.