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Opinion Research Corporation's Commercial Marketing Research Unit Forms Strategic Alliance with Greenfield Online

Business Editors

PRINCETON, N.J.--(BUSINESS WIRE)--Aug. 19, 2003--Opinion Research Corporation (Nasdaq: ORCI) today announced that its commercial marketing research unit, ORC International, has formed a multi-year strategic alliance with Greenfield Online, Inc., a pioneer in conducting marketing research via the Internet. Under the agreement, Greenfield Online will power ORC International's online research data collection needs for its syndicated and proprietary research products and for a number of online offerings soon to be introduced. ORC International will also have access to Greenfield Online's panel of more than 1.3 million respondents and to its advanced research technologies.

John F. Short, Chairman and CEO of Opinion Research Corporation, commented, "We are very pleased to have formed a relationship with the industry's leading provider of online data collection services. By supplementing our already-extensive data collection capabilities with the latest online tools and technologies, we will be able to provide our clients around the world - in both the business-to-business and business-to-consumer arenas - with the high-quality research intelligence they expect from us to make a definitive difference in their performance."

Keith Price, SVP, Greenfield Online, added, "We look forward to providing Opinion Research Corporation with flawless data, superior client service and access to qualified respondents quickly and easily. Our unparalleled access to respondents will leverage the marketing research firm's core capabilities and help it further its leadership role in the market research industry."

About Opinion Research Corporation

Founded in 1938, Opinion Research Corporation provides integrated commercial, organization and market research, health and demographic research for government agencies, information services, teleservices and consulting. The company is a pioneering leader in the science of market, organization and social research, and has built a worldwide data-collection network. Further information is available at www.opinionresearch.com.

About Greenfield Online

Greenfield Online, Inc. is a pioneer in the concept of conducting marketing research via the Internet. The company has developed unsurpassed sampling capabilities, including one of the largest and most robust online research panels, as well as the ability to recruit from the Microsoft Network, which receives more than 65 million unique monthly visitors. Greenfield Online combines these sampling capabilities with vast research experience and world-class tools and technologies to serve the data collection and infrastructure needs of research and consulting companies. The company's business focus, access to respondents, experienced research staff and the latest online data collection tools enable research companies to offer online research services without making investments in technology or infrastructure.

    CONTACT: Opinion Research Corporation                          
             Jim Daniels,    
             Investor Relations Contact
             Lippert/Heilshorn & Associates   
             Harriet Fried,        

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