Suncoast, World Wrestling Entertainment and Weekly Reader Team Up To Encourage Reading; Reading Posters Distributed in DVDs and Weekly Reader Publications
STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 11, 2003--Suncoast, The Store for Movie Lovers, is teaming with World Wrestling Entertainment(TM) and Weekly Reader in a promotion to encourage reading.
All August 12 releases of WWE DVDs "Insurrection(TM)", "Bad Blood(TM)", and "Brock Lesnar: Here Comes The Pain" sold at Suncoast video stores will include a free WWE Get R.E.A.L.(TM) reading poster featuring WWE RAW(R) Superstar The Hurricane(R). The Hurricane, a "super hero", is seen on the poster giving thumbs up over the phrase, "Get excited about reading. It can give you super powers!"
Weekly Reader will distribute the poster free to 98,000 classrooms across the country through publications for middle and high school students. WWE also will offer the poster free to teachers and librarians through its website, getreal.wwe.com.
The promotion was prompted by the success of WWE's Get R.E.A.L. READ program that sends WWE Superstars to public libraries across the country to read to kids during the summer.
"We like combining our pro-social programs with our marketing promotions whenever it makes sense to do so," said Joel Satin, WWE Director, Home Video. "Watching videos and DVDs has becomes a part of everyday life. We hope that this type of promotion instills that reading is something fun to do as well."
"Weekly Reader is thrilled to be working with WWE and Suncoast. The WWE wrestlers are admired by many students nationwide. Their participation will hopefully inspire hundreds of children to pick up a book and read. Last year was a great success and we're confident this year will be an engaging and successful reading campaign again," said Bill Walter, Director of Strategic Partnerships for Weekly Reader.
"At Suncoast, we focus not only on serving customers in our stores, but also serving the communities in which we work and live. This partnership enables us to do both," said Debra Brummer, General Manager, Suncoast.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York City, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania xx, to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14, 2004, go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.
Weekly Reader is the leader in classroom news magazines and currently serves more than 11 million children (pre-K through high school) and 300,000 teachers. Weekly Reader magazines reinforce curriculum, help teachers meet standards, and enhance student performance. All 16 magazines have won awards for excellence in educational journalism.
Suncoast is a division of Minneapolis-based The Musicland Group, Inc. Suncoast operates more than 70 stores in 47 states and Puerto Rico, along with an e-commerce web site (www.Suncoast.com). Suncoast stores, which feature a Hollywood-inspired decor, were the first to begin selling videos directly to consumers. Suncoast stores carry more than 16,000 movie and television titles, along with apparel, posters and novelty items.
The Musicland Group, Inc., is a subsidiary of Sun Capital Partners, a Boca Raton, Florida based private equity firm, and is the nation's leading specialty retailer of pre recorded entertainment software products. Musicland operates more than 1100 stores under the brand names Suncoast, Sam Goody and Media Play in 48 states, Puerto Rico and the Virgin Islands. Trademarks: The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks, which are the exclusive property of World Wrestling Entertainment, Inc.
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