Lawrence M. Crutcher specializes in direct marketing-related businesses and the consumer magazine and book industries, both in the U.S. and abroad. He completed the joint venture agreement between American Express Publishing Co. and Time Inc., wherein Time manages the American Express properties. Mr. Crutcher has long-term relationships in the catalog, list management and juvenile publishing industries, as well as in the magazine and trade publishing categories. His work now encompasses the role of the Internet as it impacts these industries. Mr. Crutcher joined VSS after a 22-year career at Time Inc., where he served as President and Chief Executive Officer of Book-of-the-Month Club.

He holds a BA from Yale College and an MBA from Harvard Business School.